Projects
Nix Sensor Photography
Photographer
During my time at Nix Sensor, I was responsible for shooting and editing or involved with all product and marketing photography. My work can be found throughout the website Nixsensor.com
Nix Sensor Advertising Push
Marketing Manager
In 2024, I led a project promoting Nix Sensor products on Meta and TikTok, resulting in a 50% sales increase. We collaborated with creators to make influencer-style ads, partnering with notable figures like Tamara Day of Magnolia TV's Bargain Mansions to enhance visibility and credibility.
Amazon Growth and International Expansion
Marketing Manager
I broadened Nix Sensor's global presence by launching operations on Amazon in Japan, Mexico, Australia, India, and several European marketplaces. This initiative involved navigating local regulations, tailoring product listings for each market, and developing customized strategies to connect with new customer segments. Furthermore, I executed targeted meta ads that effectively tripled our daily sales during the off-peak season.
Fluance Brand Growth
Marketing Coordinator
From 2011 to 2020, I played a pivotal role in achieving a 26% annual increase in website traffic at Fluance.com, significantly boosting brand revenue. My efforts in SEO, targeted advertising, promotions, PR, email marketing, and website CRO were key to this growth.
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Effectively Fluance went from a "white van" speaker brand to a globally recognized turntable brand.
Imperial Sound
Owner/Operator
In 2018, my company, Imperial Sound, was honored with the Best DJ Service award by the St. Catharines Standard. As the owner and operator, I provided special event music and emcee services, earning recognition for creating memorable experiences for clients and their guests for over 120+ events.
